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NEWVA CAPITAL PARTNERS, LP

FOR IMMEDIATE RELEASE
Contact: Tom Douglas, SVP, LevelVision, 540-904-5670, ext. 104

“Business & Beyond” to feature LevelVision™
--Delivering Advertising With Impact--
Jan. 2, 2008

ROANOKE, Va. (Jan. 2, 2008)-- New media developer LevelVision™ announces that it will be featured in Platinum Productions TV’s innovative, educational television series, Business & Beyond. The company will be showcased in a segment on “Innovations in Advertising Technologies.”

Whether via broadcast or print, companies spend billions of dollars annually marketing their products and services to target audiences. However, many do not realize that media combined with the proximity of the message can significantly improve sales and profits.

“LevelVision’s media solutions deliver marketing messages to the consumer’s personal space at the point of purchase, where most buying decisions are made,” said Jim Currie, president and chief executive officer of LevelVision. “This ‘proxemic effect’ means that the messages on our devices become one-to-one communications, engaging consumers at the point of persuasion.” LevelVision’s solutions have proven to assist retailers increase store traffic and sales, as well as to generate ad revenue. The company’s devices also help retailers centrally control in-store advertising, and better manage inventories. For brand marketers, LevelVision provides an engaging in-store network to help establish brand identity and more effectively reach consumers. “Studies conducted by several organizations using our devices, including Virginia Tech bookstores and a major Canadian electronics retailer, demonstrated a significant increase in store traffic and sales of advertised products.” added Currie.

The company’s IntelliMat® device is a wireless PC designed to lay nearly flush to the floor. Less than an inch thick and durable enough to withstand heavy traffic, including shopping carts, the device features four 15” LCD screens, powered by a single electrical cord that plugs into any regular wall outlet, creating a large 30-inch diagonal display screen that plays multi-media content. Stock or custom content can be downloaded onto the IntelliMat from the Internet, a laptop or thumbdrive. Each device has a unique IP address, enabling mat-specific content that can be targeted by location, daypart and/or demographics.

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About LevelVision
LevelVision is a media solutions company that brings advertising and information to previously unreachable, highly desired commercial locations. Its extensive patent portfolio provides it with a competitive advantage worldwide for its dynamic displays that deliver digital advertising and informational messages—that are highly engaging to consumers. The company’s exciting out-of-home media solutions are scalable, networkcapable, and easy-to-use right out of the box. For retailers, LevelVision provides a new source of recurring revenue through both the sale of in-store advertising and increased sales. For brands and advertising agencies, LevelVision effectively engages people closer to the point of decision, creating a new marketing dimension that is micro-targeted. LevelVision has more than 20 issued patents in U.S. and foreign countries and more than 100 patent applications pending worldwide. The company’s Web site is www.levelvision.com.


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