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NEWVA CAPITAL PARTNERS, LP


IntelliMat(R) Becomes LevelVision(TM) And Announces Two New Digital Media Solutions
April 24, 2007

ROANOKE, Va.--(BUSINESS WIRE)--IntelliMat announces today that it will change its go to market brand to LevelVision to reflect its digital media strategy and its diversity of digital media solutions.

"Our extensive patent portfolio covers digital media displays for use on level surfaces and the name LevelVision communicates this distinction," President and CEO Jim Currie said. "LevelVision represents our intended evolution to a media company."

The company, which holds 19 U.S. and foreign patents for digital solutions on level surfaces such as floors and counters, also announces two new media products: CounterVision(TM) and IntelliMat® se.

CounterVision(TM) is a smaller, countertop version of the company's IntelliMat digital floor display. "Our displays communicate the right advertising messages at the right time and at the right location- where 75 percent of decisions are made," according to Jim Currie. "We bring advertising and information to the precise location where and when it can be most effective. It is all about location, location, location."

"Like the IntelliMat, CounterVision is highly engaging," Currie said. "It enhances the shopping experience, and provides an opportunity for retailers to plus-sell and up-sell products at the point of purchase." Manufacturing of CounterVision displays will begin this summer.

"The new more powerful floor display is called IntelliMat® se and features considerably faster computer speeds and larger hard drives," said Dave Strickland, Director of Manufacturing and Technology.

CounterVision and all IntelliMat models are revolutionary patented digital media solutions that reach consumers at the point of purchase. Wireless computers embedded in these thin displays have instant multi-media and network capabilities. With lots of color and motion, these high-quality, consumer engaging displays can be easily seen from a distance.

"The company's digital media solutions have been shown to have an immediate and positive impact on retail sales, consumer behaviors and store traffic," stated Currie.

About LevelVision

LevelVision is a media solutions company that brings media advertising to previously unreachable, highly desired commercial locations. Its extensive patent portfolio provides it with a competitive advantage worldwide for its dynamic displays that deliver digital advertising and informational messages--that are highly engaging to consumers. The company's exciting out-of-home media solutions are scalable, network-capable, and easy-to-use right out of the box. For retailers, LevelVision provides a new source of recurring revenue through both the sale of in-store advertising and increased sales. For brands and advertising agencies, LevelVision effectively engages people closer to the point of decision, creating a new marketing dimension that is micro-targeted. Currently, LevelVision has 19 issued patents in U.S. and foreign countries and more than 80 patent applications pending worldwide. The company's Web site is www.levelvision.com.

Contact:
LevelVision
Jim Currie, President and CEO, 540-904-5670
jcurrie@levelvision.com
or
Jedd Hebrink, VP Marketing, 512-940-0858
jhebrink@levelvision.com

 


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